The Global Pandemic has changed each and every aspect of businesses. Be it an offline market or digital marketing, every company has changed drastically. Owing to the social distancing norms as well as restricted activities, the Digital Marketing world has seen some serious shifts in its functioning.
The COVID 19 has compelled digital marketers to incorporate ideas that click within seconds. The most serious change can be seen in communication as well as marketing strategies. It has become crucial to shift to new methods for high ROI. Let’s have a look at some of the promising digital marketing trends in Covid-19.
Marketing For the Acquisition of Customers
Today’s people are very smart and cannot be swayed away by tempting ads. They focus on the experience and authenticity. Getting the support of a referral that has a strong presence in the market is helping the digital marketing companies to gain success within no time.
Campaigns by Micro-influencers
Digital marketing companies understand the importance of micro-influencers. Approaching a big brand and celebrities is not the need of the hour. The micro-influencers have good potential and targeted audiences. A digital marketing company chooses an influencer as per the interest of their niche. This drives a good number of the potential audience to their website.
A Perfect Blend of Product and Content
Intellectual use of products through the creation of proper content is very essential in today’s time. Audiences are allured towards something that doesn’t look like an ad but a genuine opinion or genuine product which would help them. Digital marketers have started using this technique to gain the trust of users.
Using a Linguistic Approach
Digital marketers have started using regional languages to connect with their clients. Just knowing one or two languages won’t suffice in today’s time.
The local native language opens the window for more opportunities. The influencer’s of a particular area will make them understand the importance of a service or product in a better way.
Use of Data Analytics
Digital marketers are using data analytics to get an insight into their potential user’s behaviour. It also helps in analyzing their performance. Importance to the layout, graphics, colour and content is being given to make the website look more professional.
“Write so that people can hear it and it slides through the brain and goes straight to the heart”.
Content is the ultimate winner. Crisp and informative pieces have more potential to stop the customers who come across your website.
More importance is given to the creation of creative content, videos and graphics.
Digital Marketing is incomplete without SEO, PPC, content, mobile integration and potential audience. These are used as much as possible on a mobile-friendly interface because people use phones to search for things more often.
Standing out of the box is the key to success which has been very well used by the digital marketing companies. The conversion rates of SEO’s have gone up significantly. The ROI has also improved by using these methods. It is more than crucial for companies to upscale their digital marketing strategies during the Covid-19 for maximum benefits.